The Sierra Morena brand produces premium tailored business shirts in numerous styles and sizes for Indonesia’s young professionals. The Sierra Morena brand offers a variety of vibrant colours, made from premium fabrics that offer maximum comfort and durability. Sierra Morena is renowned in the industry for its range of perfect-fit office attire that is tailored for Indonesia's increasingly fashion-conscious male consumers. As such, the brand can be found across BBI’s vast retail network across Indonesia of 22 free standing retail stores and 512 sales counters which are exclusively found in leading malls and department stores.
Sierra Morena products are competitively-priced and also draws upon the latest trends as reflected in its product portfolio which is primarily tailored to the country’s modern professionals. The apparel serves to enhance the professional image of young executives while offering elements of individuality as well as sophistication to the consumer – the Sierra Morena collection makes available trousers, dress shirts, blazers, and suit ensembles for men. The premium brand’s rapid success is a result of its focus and dedication to providing a wide variety of premium tailored shirts made from top-of-the-range durable fabrics suited for fashion-conscious professionals.
With BBI’s relentless commitment to quality, the company invests in modern technology as well as an adept workforce to support its production line for apparels. As such, the company has established a proven reputation as a reliable manufacturer and supplier of premium tailored branded shirts. Moving forward, BBI strives to increase its production capacity in order to fulfil the domestic as well as global demand for its in-house products.