“ Indonesia has huge potential for the paint industry, particularly for decorative paints. It follows the same patterns as consumer goods. ”
While we have undertaken numerous measures in recent years, we remain dedicated in the production as well as distribution of our decorative paints. Our paint products are an important part of our business thus we will continue to push for greater product innovation and development. Moreover, we will maintain the key component of our paint products which is the environmentally-friendly factor.
Over the years, we have expanded upon our retail and distribution network thus this has been a driving factor in the longevity of our business. Although we have already established a strong domestic retail channel, we remain focused in continuously expanding Indaco’s business network so as to cater to a larger number of consumers across Indonesia.
Whilst we have achieved immense market success for our Belazo brand, we also understand the importance of being up-to-date with the latest trends impacting our industry. It was this understanding that encouraged us to rebrand the Belazo brand in 2016. In carrying out this measure, we are aiming to strengthen Indaco’s industry positioning and solidify our standing as a premium quality paint product manufacturer. Through these efforts, we are additionally aiming to increase our market share in the Indonesian market.
The wide-range of infrastructure projects taking place throughout Indonesia has brought about new opportunities of growth for Indaco. We are proud to be the selected paint product of choice for high-rise buildings in exclusive areas in Jakarta such as the SCBD Lot 10. Moreover, our Belazo paint products were selected to refurbish the Pasar Klewer Solo. At Indaco, we understand and acknowledge that there are several contractors who turn to our products for the completion of their infrastructure projects, therefore, it is important that we are able to keep up with the demand.
We admit that the economic slowdown has brought some challenges for the paint manufacturing sector. As such, Indaco has also felt the impact from Indonesia’s recent economic performance. In spite of the existing condition, we are optimistic that paint manufacturing companies like Indaco can find growth opportunities for the medium and high-end market segments.
We are confident that Indaco is able to uphold our industry position amidst the ASEAN Economic Community and the impact that the regional partnership brings. We are well-attuned to the trends and preferences of Indonesian consumers in regards to paint products and when coupled with our far-reaching distribution network, we believe that these two factors can serve as our competitive advantages above other foreign competitors. Going forward, we will remain versatile and agile with our product development in addition to adding onto our existing retail and distribution network.
We applaud President Joko Widodo’s deregulation efforts because the current administration’s actions have brought about a positive impact to retail businesses. With consumer demands becoming increasingly diverse and dynamic, the improvements to the business sector is poised to create a healthier competition amongst industry players.
Indaco would like to be known as the fastest growing paint brand in Indonesia that is synonymous to unparalleled customer satisfaction and our wide selection of high-quality, environmentally-friendly decorative paints.