Shinta Indah Jaya provides specialized fabric finishes as part of the company’s value-added service to stay ahead of global demand for functional textiles. The company has direct access to functional yarns through its sister company, Sulindafin, who has developed the SulCool yarn that uses innovative moisture-management technology to keep the skin fresh and dry. This is done through a tetra-capillary action to effectively wick moisture away and thus enhance the performance of the wearer. As such, Shinta Indah Jaya understands the need for modern textiles to go beyond their traditional functions as brands compete in the fast-paced cycles of the global apparel industry.
In addition to SulCool fabrics, the company can also apply custom coatings that provide end-products with even greater functionality and technical performance. These coatings provide anti-bacterial, anti-UV, anti-static, water and oil repellant properties, among others, and have been utilized across diverse industry applications. For instance, the company’s fabrics were used in the production of the official ASICS — a Japanese multinational sportswear manufacturer — running apparel for the 2012 Tokyo Marathon; one of the largest in Asia.
Currently, Shinta Indah Jaya has already started working with buyers for the production of eco-garments using recycled polyester. Going forward, the company will utilise its resources in R&D to enter new niche markets. Of specific interest is the use of technical textiles in the medical, health and wellness segments.
Through Shinta Indah Jaya’s customized solutions and dynamic foresight, the company is well-equipped to adapt to the rapidly changing trends in the global textile and garment industries; therefore, being able to tailor to its customers’ specific needs.
Shinta Indah Jaya implements a purpose-driven corporate culture that stands as the backbone of the company’s operations. Instilling the values of honesty, integrity, and professionalism have been an important driving force behind the company’s longevity and success.
The key components of the company’s corporate culture include:
COLLABORATIVE LEADERSHIP
By adopting a collaborative leadership strategy, Shinta Indah Jaya can leverage the individual strengths of its management team while also positively influencing employees to reach their full potential. This ensures that their interests are aligned with that of the company to achieve mutual growth and development.
EMPLOYEE DEVELOPMENT
Shinta Indah Jaya’s corporate culture aims to inspire and encourage teamwork and knowledge sharing. As such, the management members actively engage with employees to empower them to innovate and develop new initiatives that can lead to the continuous advancement of the company. Moreover, the company provides comprehensive training programs to ensure employees have the skills to utilize the ever-changing technological developments in the industry, thus enabling them to become well-rounded textile specialists.
Through the company’s well-developed corporate culture, Shinta Indah Jaya has become more streamlined, efficient, and more responsive in facing the challenges in the textile and garment industries.