Sarinah differentiates itself in Indonesia’s increasingly competitive department store retail sector by specialising in the provision of local products. With 90% of its high-quality goods sourced from suppliers and SMEs across the archipelago, Sarinah is the department store retailer of choice for Indonesian-made furniture, handicrafts, fashion, batik and accessories. Given the success of the Ministry of Trade’s campaign for Indonesian products, this firmly established reputation is set to see the company work towards achieving its mission of becoming “The Window of Indonesia”.
Read MoreThe Trade and Export Division at Sarinah stands at the heart of the company’s drive to serve as the leading vehicle for Indonesian products in international markets. Drawing upon an unmatched network of local craftsmen developed over the course of five decades as well as the expertise of a sourcing team attuned to global trends; the Trade and Export division has already facilitated the export of premium Indonesian furniture to markets in the Middle East, Central America and Europe.
Read MoreSarinah’s long-term growth strategy centres on a rejuvenation of its target customer profile to adapt to a domestic demographic structure in which more than half of the population is under the age of 30. To effectively expand its consumer base and capture the high potential youth segment of the market, the state-owned enterprise hosts innovative programmes demonstrative of one of its corporate mission of becoming a popular lifestyle centre in Indonesia. Events such as Young Muda Bazaar, a bazaar that works in partnership with young Indonesian entrepreneurs, and the Young Batik Fashion Show, an event catering to today’s fashion trendsetters, are but two examples of the company’s new strategy to strengthen its position as a trend-savvy lifestyle centre in Indonesia.
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