At the core of Batik Priatampan’s business operations lies its batik export division. Current demands for its batik fabrics have reached 1,250,000 yards per annum with a total capacity of 1,500,000 yards per annum — this is set to increase to 2,000,000 yards by the end of 2018. The majority of the company’s batik fabrics are used to make quilts or home décor products as the fabrics can be combined to form unique patterns and colours. Additionally, they have also been used to produce ready-to wear clothing — the company has already supplied the largest textile manufacturer in the US — particularly for menswear, thereby illustrating the creative adaptability of the company’s products.
Read MoreAs part of its long-term expansion strategy, Batik Priatampan has identified novel opportunities within Indonesia’s batik retail sector. Creating chic, ready-to-wear clothing for men and women, the company’s modern styles have appealed to a generation of consumers that have become increasingly sophisticated in their spending habits and willingness to embrace new fashion trends.
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