The Trade and Export Division at Sarinah stands at the heart of the company’s drive to serve as the leading vehicle for Indonesian products in international markets. Drawing upon an unmatched network of local craftsmen developed over the course of five decades as well as the expertise of a sourcing team attuned to global trends; the Trade and Export division has already facilitated the export of premium Indonesian furniture to markets in the Middle East, Central America and Europe.
With its proven track record of flexibility in catering to international tastes, Sarinah’s Trade and Export Division is best known for the export of wooden furniture manufactured in Jepara and Cirebon – towns famed for high-quality teak and rattan, respectively. In-line with the renewed management’s goal of focusing more exclusively on a handful of export products to provide buyers with the best that Indonesia has to offer, Sarinah plans to hone in on this type of product in working with suppliers to develop a full breadth of wooden furniture and furnishings. This is to include woven baskets, chairs, tables and sofa frames.
Dexterity in meeting diverse international needs now sees Sarinah placing stronger emphasis on the export of products for the food and beverages industry in addition to importing an array of products to be sold to other distributors and end-user industries. As such, the company has added the local brand of Carica onto its list of trading products for domestic distribution purposes and, therefore, will seek out marketing tools that will elevate the local market presence of the mountain papaya producer; to introduce Carica’s papaya products to a greater number of consumers, Sarinah will promote “Carica in Syrup” products to overseas markets going forward. Furthermore, Sarinah’s trade division is also well-experienced in the importation of staple goods such as specialty rice, cloves, and saccharine in addition to alcoholic beverages such as wine. The Trade and Export Division at Sarinah is also involved in the distribution of essential goods such as mineral water, flour, sugar, soybeans and rice to lesser served parts of the country; strengthening the company’s reputation as a proponent for inclusive growth and development.