Since 2004, Kartika Inti Sejati has been a leading manufacturer of bread in Indonesia and is well-known for its signature Kartika Toast brand — this is comprised of dried bread products such as bagelen bread, toast bread and crispy toast that come in a variety of delicious flavours ranging from butter, cheese, chocolate, and mocha coffee. Through its unique bread manufacturing processes, Kartika Inti Sejati is able to produce the distinctive bread ‘crispiness’ and crunch that has become the trademark of Kartika Sari’s dried bread products. Furthermore, the company extends its bread manufacturing capacity to produce for private labels such as Hypermart and Alfamart.
Kartika Inti Sejati applies an automated production process throughout its bread manufacturing operations. The company implements a high-performance multi-shift production model that utilises the latest control systems to produce consistent standards in product quality. After mixing, proofing, and shaping, the dough is then baked before being cooled down for 6-10 hrs and sliced; this reduces the water content. The bread is then polished with the desired flavours before being baked for the second time and packaged and then stored — Kartika Inti Sejati utilises only natural ingredients with no additives or preservatives. Additionally, the company uses only fresh yeast to achieve consistency in the amount the dough rises and thus in overall shape and size of the end-product. The design of the company’s manufacturing line finely tunes the different processes required in bread manufacturing such as measuring the allocated time needed for intermediate proofing which influences the final structure of the bread. Kartika Inti Sejati also carefully monitors the fermentation process which effects the mixture of flavour, colour and texture of the final product. Thus, the company’s stringent adherence to quality control in bread manufacturing provides Kartika Sari products with their unique and enticing flavours that have given the brand its reputable name.
As testament of the company’s competence in bread manufacturing, Kartika Inti Sejati also produces bread and baked good products for private labels sold in mini markets as well as for national carrier Garuda Indonesia — Kartika Inti Sejati produces sweet buns in cheese, tuna and chicken flavour in addition to muffins and croissants for airline catering provider Aerofood Catering Services for selected Garuda Indonesia flights from Jakarta.
The improving prospects of Indonesia’s bakery retail and baked goods industry have attracted many players, both local and international into the market. As a longstanding company with proficiency in bread manufacturing industry concepts and best practices, Kartika Inti Sejati has positioned itself as one of the leading domestic producers in Indonesia. As bread becomes a frequent substitute to rice during breakfast or as snacks, Kartika Inti Sejati has the potential to expand its target market to other regions of Indonesia to support its robust growth and facilitate potential partners seeking to tap into Indonesia’s baked goods industry.