Known for its pastry and baked goods products, Kartika Sari has become a household name for product quality, appetising flavours, and innovation. The group’s famous pisang bollen product is highly sought-after amongst local and international visitors to Bandung. Kartika Sari’s humble beginning as a home industry enterprise now operates two divisions; for puff pastries and another for long shelf-life products which are distributed to supermarkets and minimarkets across Indonesia. By developing firm consumer trust, Kartika Sari can facilitate innovation and enhance consumer choice and experience; this is further supported by the long queues accumulating at its stores daily.
The success of Kartika Sari’s pisang bollen has been followed by new and vibrant flavours such as chocolate, durian, apple, and mung beans — Kartika Sari handpicks the type of banana it uses and halts production if the bananas are not ripe or other raw materials are unavailable. This showcases Kartika Sari’s efforts in preserving product quality to which the group is primarily renowned for as well as customising flavours to cater to the taste palettes of Indonesian consumers. Moreover, Kartika Sari conducts extensive research on colour schemes, designs and types of product packaging that is most appealing to its customers. Supported by the growth of its e-commerce platform, Kartika Sari ensures that the natural, raw flavours are not lost during the delivery process and increases shelf-life. The group therefore implements the latest advancements in food science and technology science to remain competitive within the industry.
Kartika Sari has also branched into the traditional snacks industry with a portfolio totalling to hundreds of varieties of local snacks such as kentang putih, tempe gurih, and oncom, among others. With Indonesia’s food culture habits being one of the most diverse and vibrant in the world, Kartika Sari has successfully tapped into this market through its in-depth understanding of local culture and cuisine. Kartika Sari’s efforts to interact with its customer base through new products and digital technology to facilitate a much larger consumer take-up than that of its competitors.