As a versatile business group, the Kartika Sari brand has built a successful retail bakery enterprise that has enabled the group to seamlessly transition into further downstream activities. The group currently has seven retail outlets through which it has grown from a home industry to fully-fledged manufacturing operations under Kartika Inti Sejati — Kartika Sari’s Dago retail store also boasts a restaurant in addition to the store. As such, the Kartika Sari’s retail bakery outlets have become highly popular with local and international tourists and has thus solidified Bandung’s heritage as a city well-known for its snacks and baked goods industry.
As a retail bakery, Kartika Sari offers a distinctive difference to the bakery industry through bringing customers fresh and uniquely formulated goods ranging from bread to pastries, to cookies and brownies as well as traditional snacks. Furthermore, Kartika Sari also provides its signature pisang bollen which is a cornerstone of the brand’s success — this is available in cheese and chocolate flavours. All of Kartika Sari’s products utilise the finest and natural ingredients and thus offer consumers distinctive and enticing flavours. It is through the group’s commitment to product innovation that the company continues to widen its customer base; Kartika Sari has also now expanded into restaurants and beverages. The group’s capabilities to adhere to local consumer preferences are further supported by an emerging middle-class that are increasingly adding bread and sweet treats to their diets. Coupled with Kartika Sari’s extensive experience product development, the group can serve as a reliable vehicle for international companies looking to enter Indonesia’s retail bakery industry.
Moreover, in keeping with the latest trends in the digital era, Kartika Sari has its own e-commerce platform which provides Kartika Sari’s retail arm with a new channel of distribution and thus increases the brand’s competitiveness as well as reach. In utilising this platform, Kartika Sari can produce its products based on demand thereby increasing efficiency as well as enlarge its consumer base.
Kartika Sari also applies stringent quality assurance systems across all its retail bakery outlets to ensure food safety and quality in addition to building and maintaining the trust of consumers. A growing number of Indonesian consumers are paying greater attention to health and nutritional values of foods with issues such as preservative contents being brought into focus. Through its retail bakery stores, Kartika Sari’s products have appeal across a broad spectrum of consumers seeking healthier options — Kartika Sari’s retail outlets further serve to educate consumers on all of its product range. As testament to its capacity as an OEM manufacturer of baked goods, Kartika Sari also serves retail outlets across Indonesia namely Alfamart and Hypermart; the company can thus extend its accumulated expertise to other potential retailers for private label manufacturing.